Reading journal: World Car Catalogue 1970 (09/05/2017)


Well, when I label this ‘reading’, it is very loosely applied. One does not read a car catalogue, one scours. If I had read one, this entry would only have appeared after my graduation.

Let’s admit it. We have all sat down at one point or another and gone through one of there. given the extreme turnover time for new models and the expansion of derivatives, the car catalogue has found a much safer home in the form digital media during the past few years. A model of such a price, bearing such an engine, and seating so many people, can now be easily located through a browser search. Nevertheless, even I remember a time when the annual collection came out. I have fond memories of a 2005 Automobile Association album I used to own.


this book is a lovely little time capsule for the enthusiast. Details are clearly given with the illustration being top notch. It’s actually quite clever with the vehicle breakdown, with other derivatives in the model selection being summed up by the change in retail price according to the specification. This is possible because the 1970s were not an age where every single little feature on a car had to glorified and marketed to the customer as the greatest thing since Ramen noodles.

but there is some greater insight to be had here. We are all aware that car companies like to redesign and rehash existing models using the same title, resulting in a car that spans across generations of editions.

What exactly am I talking about here? Well, there is a scale to this. On the one hand, you have certain brand traits that have been bestowed upon cars in the lineup that signify certain things. The Nissan Z series is an example of this, with the last letter of the alphabet being related to sports models. Same with the Abarths, a tuning division of Fiat that made its comeback during the 2000s with the 500.


Then you have a middle-of-the-range scenario where cars have their own family lineage Keeping in mind the 1970s period, the Americans were the king of this production with their lineup of muscle cars. the Mustang, Corvette and Camaro to name a few. To an extent, the same goes for Toyota, having created the Corolla sedan that contuinues to be a firm favourite for the budget constrained.


And finally, you have the extreme who have the name, looks and engine specs. the picture below should tell you who I’m talking about, and you can instantly understand.


All in all, this is a great book to flip through when you have the chance.


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